The Brief

A pop up brand experience, for SketchUp, that is adaptable, mobile and transformable. Develop a space which exploits the design potential that SketchUp offers, and leads to an increased number of SketchUp adopters.

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The Concept

An innovative brand experience, highlighting the best possibilities of using SketchUp. Enter into a whole new world and feel like you’re right at the heart of the product. Wander along the continuous road to see the transition of developing a town right the way through to a finished interior.